Examining the Need for Real Estate Marketing

Posted on June 29, 2007. Filed under: Internet for Real Estate, Media for Real Estate, Real Estate Marketing |

A USA Today article posted 23 days ago states, “Many Investors Feel Like Running Away From Homes.” What may initially seem like a push to the turn of stock market investing (be sure to read the comments), what it really states is the very true reality that the real estate market has had no need to market for the past 5-7 years, as interest rates were low, appreciation rates were high, and the properties that were listed were practically selling themselves.

Not only have adjustable rate mortgages risen (see this article from MSNBC), but the technology for the way real estate is bought and sold has changed as well (see this real estate business article from About.com).   

Current investors who are holding property need to be at the equipped to react quickly.  When given the choice between lowering rents, adding kitchen/bathroom features, or lowering the purchase price, real estate marketing seems a viable alternative for attracting out of state monies for expedient close.   

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